Privacy Policy
1. Introduction
At Homestead Yield (“we,” “us,” “our”), we are firmly committed to protecting the privacy and personal data of our users. We uphold transparency, integrity, and accountability in the processing of all personal information collected through our website, homesteadyield.com (the “Site”). This Privacy Policy outlines how we collect, process, and safeguard your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
We value your trust and are dedicated to ensuring your information is handled responsibly and in a privacy-conscious manner.
2. Scope of This Policy and Data Controller Role
This Privacy Policy applies to all personal data collected from individuals who visit, interact with, or provide information through homesteadyield.com. The data controller of personal data processed through this Site is Homestead Yield. As the data controller, we are responsible for determining the purposes and means of processing your personal information.
If you have any questions about this policy or your data, you can contact us at [email protected].
3. Categories of Data We Process
We collect and process the following categories of data to provide and improve our services:
– Usage Data: Information about how you interact with the Site, including IP address, browser type, device identifiers, pages visited, session duration, and other analytical data.
– Account Data: Personal details provided when you create an account, such as your full name, email address, billing/shipping addresses, and phone number.
– Profile Data: Information collected from your user profile, including preferences, interests, order history, behavioral patterns, and purchase behavior.
– Communication Data: Information you provide when contacting us through support forms, emails to [email protected], chat interfaces, or feedback loops, including the content of messages and communication history.
– Technical Data: Information about your device hardware and software configuration, browser settings, time zone, operating system, and mobile/network configurations.
– Transaction Data: Records of any purchases made through the Site, including payment methods, transaction identifiers, order details, and delivery confirmations.
– Preference Data: Marketing communication preferences, subscription information, and product or service interests indicated on the Site.
4. Legal Bases for Processing Personal Data
We rely on the following lawful bases for processing personal data under GDPR:
– Performance of a Contract: To deliver goods and services that you request, and to manage customer relationships and fulfill transactions.
– Consent: When you’ve given us explicit permission, particularly for marketing communications and cookie usage.
– Legitimate Interests: To analyze usage patterns, secure the Site, improve customer experience, prevent fraud, and deliver relevant content, where such interests are not overridden by your data protection rights.
– Legal Obligation: Where we are required to retain or disclose data to comply with legal proceedings, tax regulations, or law enforcement requests.
5. Your Rights Under Data Protection Laws
As an individual user, you have the following rights under applicable data protection legislation:
– Right to Access: Obtain confirmation of whether we process your data and receive a copy of such data.
– Right to Rectification: Request that inaccurate or incomplete personal data be corrected.
– Right to Erasure (“Right to Be Forgotten”): Request deletion of your data where it has been collected unlawfully, is no longer necessary, or consent has been withdrawn.
– Right to Restriction: Limit the processing of your data while a dispute regarding its accuracy or processing basis is resolved.
– Right to Data Portability: Receive your personal data in a structured, typically machine-readable format and request transmission to another controller, where technically feasible.
– Right to Object: Object to the processing of your data for reasons related to your particular situation, including direct marketing.
To exercise any of these rights, please contact us at [email protected]. We will respond to qualified requests as required by applicable laws, without undue delay.
6. Security Measures
We maintain robust technical and organizational safeguards to protect your personal information, including but not limited to:
– SSL encryption for data transmission
– Role-based access controls and multi-factor authentication
– Secure server architecture and regular security audits
– Data redundancy and encrypted backups
– Staff awareness and cybersecurity training programs
Although we implement strong protective measures, no system is infallible; users are encouraged to protect their usernames and passwords from unauthorized use.
7. International Data Transfers
Your information may be transferred to and processed in countries outside of your jurisdiction, including countries that may not offer the same level of legal protection as your own.
Where this occurs, we ensure appropriate safeguards are in place, including the use of Standard Contractual Clauses approved by the European Commission or reliance on adequacy decisions where applicable. These safeguards are designed to ensure an adequate level of protection and compliance with international data protection mandates.
8. Data Retention
We retain personal data only for as long as is reasonably necessary for the purposes set out in this policy, including for the fulfillment of legal, accounting, or reporting obligations.
– Usage and Technical Data: 26 months
– Account and Profile Data: For the duration of your account’s activity or until deletion is requested
– Transaction Data: 7 years, in accordance with accounting laws
– Communication Data: 2 years from the last contact
– Preference and Marketing Data: Retained until consent is withdrawn or unsubscribed
Upon expiration of the applicable retention period, personal data will be securely deleted or anonymized.
9. Cookie Policy
We use cookies and similar tracking technologies on homesteadyield.com to enhance your user experience and gather insights into our website’s performance.
Cookies used include:
– Essential Cookies: Necessary for core functions such as navigation, login, and ordering.
– Functional Cookies: Remember user preferences to personalize content.
– Performance Cookies: Collect anonymous analytics data to assess page effectiveness and troubleshoot errors.
– Analytics Cookies: Track user behavior to optimize site design and relevancy, such as Google Analytics.
We do not sell any personal data collected via cookies.
10. Cookie Management and Compliance
We comply with GDPR and CCPA requirements by providing granular cookie choice via the Site’s cookie banner. You may accept or reject optional cookies when you first visit homesteadyield.com and adjust your preferences at any time through your browser settings or by visiting our Cookie Settings page.
Users located in California can also opt out of the “sale” of personal data under CCPA using the “Do Not Sell My Personal Information” link at the footer of the Site, where applicable.
11. Children’s Privacy
We do not knowingly collect personal data from individuals under the age of 13. If we become aware that we have inadvertently collected such information without verifiable parental consent, we will take immediate steps to delete such data. Parents or guardians who believe that their child has submitted personal data to us are encouraged to contact us at [email protected].
12. Policy Updates
We may revise this Privacy Policy as legal or technical developments require. Any updates will be posted on homesteadyield.com and, where material changes are made, we will make reasonable efforts to notify you through the Site or via email if applicable. It is your responsibility to review this Policy periodically for changes.
Continued use of our services following any updates indicates your acceptance of the revised policy.
13. Contact Us
Your data protection and privacy are important to us. If you have any questions, requests, or concerns regarding this Privacy Policy, or if you wish to exercise your rights, please contact our Data Protection Officer at:
Email: [email protected]
We are committed to compliance with international privacy law and to taking prompt, meaningful action on user concerns.